The literature (particularly the scholarly literature) on Greenwashing is very small. If you know of worthwhile additions to this bibliography, please let me know.
Athanasiou, T. (1996). The Age of Greenwashing. Capitalism, Nature, Socialism, 7(1), 1-36.
Beder, S. (2002). Global Spin. White River Junction, VT: Chelsea Green Publishing Company.
Carlson, Les, Grove, Stephen J., Kangun, Norman. “A content analysis of environmental advertising claims: A matrix method approach.” Journal of Advertising Armonk: Vol.22, Iss.3; (1993) pg. 27, 13 pgs
Davis, J. (1992). Ethics and Environmental Marketing. Journal of
Entine, Jon. “Green Washing” Jon Entine Online. (1995). <http://www.jonentine.com/articles/social_responsibility_movement.htm>
Green Life. “Greenwash 101” on-line, http://www.thegreenlife.org/greenwash101.html
“Green Wash Guide” babymilkaction.com. <http://www.babymilkaction.org/www.babymilkaction.org/pdfs/spinpdfs/appendices/Greenwash_guide.pdf>
Grimm, Matthew. “Progressive Business”. Brandweek, Vol. 46, Iss. 43 (2005), p.16-26.
Heller, Lorraine. “New Industry Body Aims to Quell Consumer Food Fear” FoodNavigator.com 22 March 2007 <http://www.truthabouttrade.org/article.asp?id=7264>
Jaquiss, Nigel. “The Green Machine.” Wweek.com 28 March 2007. <http://www.wweek.com/editorial/3320/8729/>
Laufer, W.S. (2003, March). “Social Accountability and Corporate Greenwashing.” Journal of Business Ethics, 43 (3), 253- 261.
Lubbers, E. (2002). Battling Big Business: Countering Greenwash, Infiltration and Other Forms of Corporate Bullying. Monroe, ME: Common Courage Press.
Mikler, John. “The International Car and Industry and Environmental Sustainability: Moving Beyond ‘Green Washing’?” University of Sydney. Retrieved March 20, 2007.<http://www.minerals.csiro.au/sd/pubs/Mikler_Final.pdf>
Mitra, Anindita. (2003) “Painting the Town Green: The Use of Urban Sustainability Indicators in the United States of America” London : RICS Foundation.
Orlitzky, Marc. “Social Responsibility and Financial Performance: Trade-off or virtuous Circle?” (2005) University of Auckland Business Review <http://www.uabr.auckland.ac.nz/files/articles/Volume11/v11i1-social-responsibility-and-financial-performance.pdf>
Peattie, Ken and Andrew Crane. “Green Marketing: Legend, Myth, Farce or Prophesy?” Qualitative Market Research: An International Journal. 8(4) (2005) 357-370.
Rees, Joseph. “Development of Communitarian Regulation in the Chemical Industry” Law and Policy. 19(4) (1997), 477-528
Rienstra, D. “Is Corporate Social Responsibility the Greening of Industry, or its Green washing?” Humanitarian Affairs Review. Spring (2003)
Stoll, M.L. (2002, Nov/Dec). “The Ethics of Marketing Good Corporate Conduct.” Journal of Business Ethics, 41,1/2, 121-129.
Tagar, Elya. “Corporate Environmentalism: Evaluating Government Programs Using a Simple Classification Model” Melboune, Australia (2001) <http://www.sipa.columbia.edu/students/ccsrn/papers/CSR_ETagar.pdf>
Other Greenwashing Links: